what
we think
Our thought process is grounded in data and insights from diverse sources, helping us understand consumer behavior, category trends, and competitive landscapes.
At Space, our proprietary tools are essential for crafting end-to-end media strategies. These tools equip us to address our clients' key questions and challenges, establishing our reputation for industry excellence.
Our toolbox covers all stages of the marketing funnel, recalibrating the role of advertising and media in our clients' communication strategies. We developed easy to use and solution-driven tools to ensure we have everything needed to say and do effectively.
QSAR : tool supporting choices and decisions at marcom strategic level, based on a quantitative local survey and a data calculator.
PULSAR : tool supporting media tactics choices. Feeding recommendations and plans in addition to external sources. This tool has been updated in 2023.
SOLAR : tool aiming to evaluate strategic KPI’s that are often subject to clients’ questions (brand awareness lift, brand consideration improvement and purchase intention evolution).